Marcel de Groot? Marcel de Groot is CCO Consumer at VodafoneZiggo. He started as a marketer at Nuno, and was still a colleague of mine at the time. After a short pit stop at Pun automotive, he has been working at Vodafone since 2008. After the merger, Marcel heads the commercial team. What makes VodafoneZiggo the best marketing company in the Netherlands? Marcel talks practically and strategically about cross functional teams and brand purpose.
We also discuss questions from Hello Masters executive list fans about, for example, 3rd party data and sponsorships. As icing on the cake, Marcel explains how VodafoneZiggo uses its marketing budget. What inspires him as a commercial leader? “The constantly changing environment in which we work.” In this Hello Masters podcast Marcel de Groot talks about: Collaborate with major content channels such as HBO and Formula 1 8000+ marketing tools, how do you use ManTech well? Business value
Brand awareness and sponsorships Why VodafoneZiggo no longer focuses so much on TV and audio marketing channels In November, our focus was clearly on next year. Have you already started your content planning? And what about the trends that you can use for your strategy? Yet the 'normal work' continues. Setting up campaigns for Black Friday and other holidays, for example. Plus: always keep your texts understandable. These were the most popular Frankwatching articles.